Published · September 20, 2026
Lumeraya Links: Branded Short Links, QR Codes and Analytics
Lumeraya Links brings branded short links, dynamic QR codes and link analytics into one workspace. Share a cleaner URL, update its destination later and see which placements bring traffic, conversions and revenue.
Whether you publish videos, promote a product or work with creators, here is what you can do with Links.
Branded short links and custom domains
Turn long URLs into readable links with custom aliases. Organize them with folders and tags, add UTM parameters and change destinations without replacing the links you have already shared.
Connect your own domain to keep your brand in every URL. Lumeraya checks ownership, DNS routing and HTTPS separately, then automatically provisions and renews the certificate after the required DNS checks pass. Your domain becomes Ready only after its configuration passes all checks.
You can also set a destination for visitors who open the domain without a link alias.
Dynamic QR codes with QR Studio
Create QR codes for packaging, menus, business cards or event posters. A QR code linked to a managed short link keeps working when you update that link's destination, so you can change the content without reprinting the code.
Customize colors, patterns, logos, frames and labels where included in your plan, and export PNG or SVG files. Keep the underlying link and domain active, and test your design before printing.
Analytics that explain your traffic
See clicks, estimated unique visitors, countries, devices, browsers and referrers. Growth and Business add advanced filters, period comparisons and complete UTM drilldowns.
- Compare traffic across dates and individual links.
- Explore UTM source, medium, campaign, content and term.
- Investigate recorded conversions and attributed revenue.
- Review individual events in Event Explorer and export analytics as CSV.
Normal link reports focus on traffic classified as human. Recognized social previews do not inflate normal click counts. Unique visitor counts remain estimates.
Track conversions and improve destinations
Growth and Business connect reported conversions and revenue to your links using last-click attribution. Your integration must send conversion events; shortening a store URL alone does not automatically track sales.
Smart Routing sends visitors to destinations based on conditions such as device or location. A/B testing splits traffic between destination variants, helping you compare landing pages while sharing one public link.
Lumeraya Monitor periodically checks the main destination and can use a configured backup after confirming an outage. Detection is not instant, and matching routing rules can take precedence.
Compare creators with Business Campaigns
Running a creator promotion? Give each creator a dedicated link and use a distinct utm_content value to identify their placement.
Business Campaigns group related links into one report. Compare clicks, estimated unique visitors, conversions, conversion rates, revenue and revenue per click. Explore countries, devices, sources and UTM values, then export the campaign report.
Campaigns, campaign analytics and campaign exports are available only on Business. Growth includes advanced link analytics and UTM drilldowns without Campaigns.
Choose your plan
- Pro: 150 new links per month, 1 custom domain and 30-day analytics. For creators and small projects that need branded links, QR Studio, UTM tools and basic API access.
- Growth: 750 new links per month, 5 custom domains and 90-day analytics. Adds advanced analytics, conversions, revenue attribution, Smart Routing, A/B tests, Monitor, CSV exports and webhooks. Event Explorer includes 30 days of history.
- Business: 5,000 new links per month, 30 custom domains and 365-day analytics. Adds Campaigns, creator/source comparison within campaigns, campaign exports and higher team and integration limits. Event Explorer extends to 365 days.
All three paid plans include unlimited clicks. A Free plan is available to get started; features and other limits vary by plan.
Start with one link
Create a short link, add UTM values and share it in your next post, newsletter or QR code. Review the results, then add the tools your workflow needs.